We all know that I am and have been a fan of Microsoft products. I love me some Metro. My Windows Phone actively makes life more enjoyable. The XBox is far and away my favourite console. And Windows 7 is a delight to use, fitting perfectly into my workflow.
Thus far, I’ve been really looking forward to Windows 8. The prospect of having a Transformer-style product running Windows 8 is exciting. The fact that the dev team is actively listening to users and incorporating feedback into their decisions is awesome.
And then, we get this.
So this leads me to my central question for this post: Guys, I love you. But what are you doing? Even when you explain, and even take an approach I feel like I suggested in Why Windows, I can’t agree with your justification.
What you’re doing here, as Armin over at Brand New says, is breaking a long and effective design continuity. Windows Phone and the excitement surrounding Windows 8 are starting to restore some consumer goodwill in the Windows brand, and here’s what consumers identify with Windows:
I understand that this is “old Windows.” This branding came in around XP, and you’re pushing to enter the Metro Golden Age. But maybe the association with XP isn’t a bad thing. People liked XP. Enterprise and education use a lot of XP. It’s associated with stability. It’s also the logo you’re using with Windows Phone:
There’s currently strong continuity between the desktop OS and the mobile OS. If you continued with it, you could draw continuity onto the third screen as well. At this point, why are you pitching the baby out with the bathwater?
Further, what do you think is Metro about the Windows 8 logo you’ve produced?
Sure, it works with the “tile” aesthetic, but that’s where it ends. Guess what Metro doesn’t have? Perspective. Even when it’s “welcoming you in.” (It’s actually siding you away from the wordmark, but that’s another argument.) Metro is flat tiles. Period.
So, let’s fix this problem. Metro has no perspective thus the logo is non-sequitur, we like the Windows flag-style logo, and furthermore, Segeo works best as a leaner font. Here’s my take:
It’s far, far from perfect (kerning/tracking needs adjustment), but I really think it’s more Windows than what you guys have put together.
Let me speak to the Windows team directly (via my spillway avatar, so I guess not directly at all) for a minute.
Lots of love, Windows team. More on this subject later. I think I know how the Windows Phone-style logo would work as a motion graphic for Windows 8, and it’s kind of awesome. Stay tuned.
Usually I sign off with “paddle your own canoe,” but in this case, I’ll remind you that you’re paddling upstream at this point, and in it helps to have someone in the bow to help you navigate.